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Tuesday, June 10, 2014

Gmail Sponsored Promotions - Targeting Attributes

GSP Targeting Attributes

 For Gmail Sponsored Promotion Ads we have following targeting options :

Interests - Target the interest categories. Person who receive email containing keywords related to Google's predefined interest verticals
Keywords - Targets the users who have email's containing given keywords.
Domains - Target users who are receiving mails from given domains.
Purchases - Target users who have purchased an item which comes under Google's predefined category list.
Jobs - Target users having the similar or the exact matching Job Titles.

We can set these targeting via bulk editing option which is given in GSP interface by using some attributes : 

d:Targets users that received an email containing this domain.
k:Targets users that received an email containing this keyword.
v:Targets users who received email that contains keywords related to this interest vertical. The complete list of verticals is available here.
p:Targets users that purchased an item in this category. The full list of valid categories is available here.
j:Targets users which have this (or a similar) job title. The complete list of titles is available here.

Examples
 
d:google.com
This targets users that have the domain google.com in their received emails. This would include people that have received notification from Google Play, etc.

d:google.com
v:Internet & Telecom

This example mixes two targeting types, resulting in both sets of users being targeted. In this example, users with "google.com" OR the interest vertical "Internet & Telecom" would be targeted by the campaign.
 

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