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Tuesday, June 17, 2014

Dynamic Display Ads - Next Generation Ads In Google Display Advertising

Dynamic Display Ads

What are these Dynamic Display Ads ?

Dynamic display ads or dynamic contextual ads are next generation ads which we can show our inventory products dynamically in single ad unit. Ads will be shown on the basis of the content of the placement page. That's why we are also calling them Dynamic Contextual Ads. These are still in beta mode and available in limited countries.

How these DDA are different from Dynamic Remarketing Ads ?

 These Dynamic Display Ads will look quite similar like the dynamic remarketing ads but there will be difference in products triggering in the ad unit and the targeting options. In dynamic remarketing we show the ads to the visitors of our site but in DDA concept it will trigger the ads based on the content of the page. Like dynamic remarketing we need to have a Google Merchant Center setup for this also. It will trigger the products we have uploaded in our Google Merchant Center data feeds.
In DDA we will use the Contextual Dynamic Creative (CDC) ad units which shows the ads based on the content of the page. CDC's are still in beta mode and will be available soon but if you are a US advertiser and interested in this feature then you need to fill this form to get it available for you.






5 comments:

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  2. Good information about dynamic display ads. Also is good to know about GSP ads..:)

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  3. If you are looking for a solid contextual ad network, I recommend you take a look at ExoClick.

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  4. Google shopping also be a great way to promote your specific product. If you have a woocommerce store then you can add a woocommerce product feed plugin, it's really helpful to promote your product in a nice way.

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