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Friday, September 28, 2012

Topics & Audiences targeting in Google Display Network

Audiences are people (persons) having in interest in topics

Topic targeting
Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Network that have content related to your selected topics. As content across the Web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

To know more about Topic targeting in GDN Click Here

Audience targeting
Audience targeting can be possible with selecting Interest categories. Interest categories are great for helping you reach people as they browse Display Network websites based on their interests, even when the content they're viewing may not be immediately relevant to your ad. With over 1,600 interests to choose from, you're bound to find a category that works for your business.

To know more about Audience targeting in GDN Click Here

For more GDN targeting tools Click Here

1 comment:

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